Hi—I’m Julia! I am Senior Director of Data Design & UX at American Forests, a national non-profit dedicated to urban Tree Equity and climate-smart large landscape restoration and reforestation. I specialize in cartography, information design, product development, and user experience. I believe in the power of storytelling to help us relate to and tackle climate change, social justice, and human impacts on ecosystems and biodiversity.
Projects
Tree Equity Handbook: a practical guide to advancing Tree Equity
Product Lead · Author · UX/UI Design
How does a community actually advance Tree Equity at the local level? I led our team end-to-end to develop and author a system of toolkits on a digital platform to help answer that — covering data gathering, coalition building, action planning, workforce development, and more.
Interactive map highlights American Forests’ coast-to-coast work
Product Lead · UX/UI Design
150 projects for forests. 150 projects for communities. 150 years of impact. For American Forests' 150th anniversary, I designed a custom, branded interactive map highlighting 300 projects across the United States and Hawaii.
Redesign of the Tree Equity Score map and user interface
Product Lead · UX/UI Design · Cartography
Redesigned user interface for American Forests' Tree Equity Score to meet our a growing national audience of 100K users per year.
Introducing Tree Equity Score Location Insights!
Product Lead · UX/UI Design · Data Visualization
American Forests' new Locations Insights provide deeper insights and more flexibility to users of Tree Equity Score. This powerful, upgraded toolkit delivers fresh insights, never-before-seen canopy metrics, and customizable data downloads that allow users to take their planning and advocacy to the next level.
User research for OpenArt App - “Discover Public Street Art”
User Research · UX Design · User Interviews
To kick off the design process for a map-based street art app, I conducted user research to better understand potential users. The app will help casual and ardent street art enthusiasts discover street art.
A website and hub for salt marsh protection in Rhode Island
Web Design & Architecture · Branding · UX Writing · Information Design
Branding, website, and visuals substantiate the mission and value-add of a decades-long multi-stakeholder partnership which has just established its new identity as the Salt Marsh Restoration, Assessment, & Monitoring Program.
A polished, fundraising-ready website for the Narragansett Bay Estuary Program
Web Design & Architecture · Branding · Copy · Content Development
New website presents refined aesthetic and clear communications about the Narragansett Bay Estuary Program’s mission, high quality science reporting, and collaborative partnerships.
A warm, inviting website promoting a regional planning initiative and public survey
Project Management · Web Copy · Cartography · Survey Design
New website with a warm, friendly aesthetic to promote the Narragansett Bay Estuary Program’s Vision 2032 initiative, a ten-year regional plan. The website hosts the English/Spanish survey I developed to gather input from the public during the planning process.
Find the best outdoor spots with the mobile app, OutSmart (UX Design)
Join a community of local outdoors-people and seasoned travelers. Find the best spots and check site conditions before you commit. Provide local intel about places you’ve been to contribute to the science that powers the preservation and maintenance of your treasured outdoor spots.